Domain parking has many advantages. Almost everyone now has their own domain. However, very few domain owners know that you can quickly earn a little (or more) money with their domain: through domain parking!
What Are Parked Domains?
Imagine registering a domain. Now type your new achievement in a browser, you will receive an error message or a blank page. Wouldn’t it be cheaper to fill the domain with content (advertising links) without a lot of effort that will bring you money as soon as a visitor clicks on it? This is exactly what is called domain parking. With domain parking, advertising (determined by freely selectable keywords) is displayed on your domain.
Another advantage for domain dealers with most domain parking providers: a small notice that the domain is for sale is also displayed.
In theory, you can earn money twice: once through the domain parking advertisements and through the sale of your domain> if a buyer can be found. The domain becomes of course all the more attractive for potential buyers, the more sales it generates in domain parking. Of course, you are not allowed to click on the displayed advertising links yourself – this is forbidden by the terms and conditions of the domain parking providers. In the event of rule violations, you risk being excluded from the domain parking program of the respective provider. An IP and cookie block also prevents manipulation of the parking turnover.
How much can I earn with domain parking?
Don’t expect miracles – you won’t get rich with domain parking. With the large number of domains, it is just enough to collect the registration fees again. For domains that have no history (i.e. are not linked from other sites) and have no type-ins, you may not even earn anything. But don’t be discouraged now: with domains that have a lot of visitors, you can earn several hundred euros – just through domain parking! These are of course exceptions, whereby a complete portfolio with many domains can generate a lot of money just through advertising.
And which domain parking provider should I choose?
It’s not that easy at all. Some are very beginner-friendly, some are only suitable for professionals. It also always depends on the type of visitors (countries, adult traffic, etc.). The only thing that helps here is optimization (= adjusting the keywords or landing pages), observing and further optimizing. In general, we cannot offer you any clear rules here – they simply do not exist with domain parking. Too many factors play a role and are always strongly related to the respective domain. Still, one more tip: experiment! If it doesn’t really work with a domain parking provider, switch. This can mean a significant difference in earnings for you! And the domain parking providers are all free (so you have nothing to lose).
Since domain parking has now become very successful, there are correspondingly many providers on the market – and new ones are added every week. The largest and most important domain parking providers that dominate the domain market are:
- Sedo
- NameDrive
- DomainSpa
- Domain sponsor
- GoldKey
- iMonetize
- Parked
- TrafficZ
- DomainHop
- inpado
Setting up domain parking as well as tips and tricks
For inexperienced internet users in particular, setting up domain parking for your own domain or even your own domains is a real problem. However, this does not have to be, because the setup is done in a few simple steps. All you have to do is to contact your domain registrar support center and they will help you set it up within some minutes.
Trademark law – the risk factor in domain parking
As we have already noticed, domain parking offers many advantages. Nevertheless, as everywhere in the domain business, trademark law also applies when parking your domain. In general, trademark law is only applicable to commercial activities. Unfortunately, the threshold for affirming commercial intent is very low here. In the meantime, a single advertising banner is sufficient on private pages – and trademark law takes effect. With domain parking, this fact is of course met very quickly: promotional links are displayed on the landing page. These lead to commercial websites. Since you receive remuneration for every click, our legal system clearly affirms commercial activity here. So you can see yourself when parking your domain or
A first important conclusion can be drawn from this: For domains that cannot be classified as harmless under trademark law, you should carefully consider whether you should send them to domain parking. Our recommendation is: check the trademark rights very carefully (preferably through a specialized lawyer) and only place the domain in a domain parking program after it has been confirmed to be safe. Of course, this does not apply to completely generic and obviously harmless domain names. You can park these without any problems.
Overall, you shouldn’t be discouraged: Domain parking is a sensible and good way to earn money. Nevertheless, you should always be aware that domain parking (especially in the case of trademark infringements) also contains a risk factor – like the entire domain business. So secure yourself as well as possible and avoid parking questionable domains.
